Links to web sites with real valuable content!
Topic: Search Engines
Estimates indicate that the average person today is exposed to between 1,600 and 5,000 advertising and marketing messages every day. That means you better have a compelling message if you expect to get your audience’s attention.
Yet website content – also known as copy or copywriting – is often the most overlooked element in developing a website.
“Big mistake,” says Barbara Chick, a pioneer in the field of Search Engine Optimization (SEO) and founder of KeySteps Internet Marketing, a company who “optimizes” websites for clients who want to increase traffic to their sites.
“When it comes to search engines, content is king,” Chick says. “Words are the most powerful tool you have to connect with your audience and convince them to do business with you. That’s why I work with single" professional copywriters such as LinArt Consultants – and why I strongly urge my clients not to write their own content if they expect their website to succeed.”
Another big mistake.
Just because you can list a few keywords and string a bunch of sentences together doesn’t mean you can write effective online copy that sells.
In fact, some recent studies indicate that up to 95% of small and mid-size companies/? lose customers /sales/ money because of poorly written marketing messages.
“I find it amazing that some companies will call in a professional builder to remodel their offices. A professional plumber to repair a leak. A professional web developer to design their corporate website.
“But when it comes to the words to create their company image…present their marketing message to the world…and drive traffic to their website, they think ‘do-it-yourself,’ is good enough,” says Linda Gutwillig, award-winning copywriter and president of LinArt Consultants. “Then they’re mystified when potential clients can’t find them – or when visitors don’t stick around long enough to buy.”
Bottom line: Writing effective online copy is no easy task. You have to attract the people who are looking for what you sell. You have to present your message loud and clear the moment they find you. You have to appeal to their emotions and convince them to stay. And you have to do it with key words and phrases that search engines understand and spiders pick up. That’s your mission. And you have 8 seconds or less to accomplish it!
If your skills lie elsewhere – or if copywriting isn’t your best thing – think smart and work with copywriting professionals – because copywriting is their best thing.
For more articles on writing for your business:
Article Marketing-how it works
Writing Articles-With or Without a Service or Product
Writing a News Release/Press Release
Our new HQ blog deserves a moment of your time
Words On the web
Home Theater Seating. Comfort Is Important
Home theater seating is important!
Well, you have decided on what home theater you are going to install in your home so what's the next step? One important thing that is often overlooked is comfortable seating for you and your guests. And not only should the seats be comfortable, they should also be positioned for a [...]
Awesome Music in Ads
Awesome Music in Ads by Roxanne McDonald
Some say it’s a sellout move, others beg to differ.
The other day at a neighborhood picnic, I was wrinkling my nose at hearing some favorite music being what I thought was bastardized in a car commercial. My neighbor gently corrected my single-mindedness, reiterating comments from some musicians that [...]
© 2007 Words Equals Money